When Provincetown, Massachusetts wanted to upgrade their existing signage system, they called Whitco. Whitco helped design and display a range of sign solutions to best meet their needs. This included using the Wayfinding signage system to highlight parking, attractions, and bus and taxi routes. All of this was designed to help pedestrians and motorists move around this historic Seaport town without disruption. Provicetown also wanted the signage's graphics to capture its small town, beach-vacation appeal. Whitco did this by integrating a logo design, which highlighted the water, sun and town lighthouse.